In order to welcome the selected international clientele visiting the Milan fashion district shopping area, a 2015 project by MonteNapoleone District resulted in the MonteNapoleone VIP Lounge, the first lounge to offer a range of benefits and unique, customized experiences especially designed for customers of the over one hundred and fifty Global Luxury Brands’ boutiques in via Montenapoleone, via Sant’Andrea, via Verri, via Santo Spirito, via Gesù, via Borgospesso and via Bagutta.
The entrance voucher includes a dedicated concierge service and VIP assistance at the Milan Malpensa and Milan Linate airports, to skip queues and go through stress-free check-in and VAT refund operations thanks to the collaboration with Planet, Tax Refund, Ferrari Tax Free For You and Global Blue. The latter partnered on the creation of the Global Blue Suite, an exclusive, multifunctional welcome and refund space whose access is reserved to high-income international tourists looking for a competitive advantage in the capital of global lifestyle.
For selected demanding travelers to enjoy better privacy and enhanced exclusivity, the MonteNapoleone Vip Lounge is moving to a new location at the same address and relocating to the last floor of its building in via MonteNapoleone 23.
A true gem styled like the elegant palaces in Milan’s historic center, the apartment has been purposefully renovated by Milanese Galante Menichini Architetti studio and furnished in collaboration with prestigious names of the Made in Italy design such as Molteni&C, Flos and Budri. The attic is even more special for its terrace overlooking via Montenapoleone: adorned with greenery by Rattiflora and outdoor furniture by Roda, this sophisticated, quiet corner will delight visitors with an unexpected view and give them a chance to relax far from the hustle and bustle of the city.
Our lounge is the first and only one to have been designed to pamper our clients and offer them a range of services that have never been available at once in the same place before. It’s our district’s home, a local marketing project that now holds the lead on the global scene
says Guglielmo Miani, President of MonteNapoleone District.
It was created as a loyalty marketing instrument for our brands’ ‘Very Important Clients’, but also and mostly as a destination in our fashion district, which dominates international rankings in terms of influx and level of the services offered to a clientele who demands more and more