A timeless and lasting shade of blue, timeless in its simplicity. As suggestive as the twilight sky, the reassuring qualities of Classic Blue offer a promise of protection, highlighting the desire for a reliable and stable base on which to build.
PANTONE has decreed the new color of the year, choosing 19-4052 Classic Blue which will influence the choices in various sectors of our life: from product development and purchasing decisions in the most diverse categories including fashion, interior design, industrial design, product packaging and graphic design.
As we cross the threshold into a new era, Pantone has translated tonality into a multi-sensory experience with the goal of reaching and engaging as many people as possible.
From Pantone they say:
we will use all our senses from sight, to sound, from smell, to taste and to touch, to make the Pantone Color of the Year 2020 a truly engaging chromatic experience for all
Love it or hate it, every year the Colore Pantone arouses the reactions of lovers of furniture, graphics and lovers of casual colors.
Every year, the announcement of the new color tries to interpret and creates a link between our buying habits and the political, cultural or economic climate that we are experiencing.
The choice of the color of the year is the result of careful evaluation and analysis of trends. In fact, to make this selection, every year the experts of the Pantone Color Institute scour every corner of the earth in search of new color influences. We are talking about influences that can come from the most varied fields, such as the world of entertainment and film production, itinerant art collections and new artists, fashion, all spheres of design, the most popular tourist destinations, as well as new ones lifestyles and socio-economic conditions.
The influences can also derive from new technologies, new materials, textures and particular effects of the use of color, without forgetting the influence of the most important social media platforms and even sports events that capture international attention.
Classic Blue invites us to reflection, to calm, it reminds us of the depth of the Oceans and invites us to take care of what surrounds us.