No postponement for Copenhagen Fashion Week, scheduled from 4 to 7 August 2020 to present the s-s 21 collections.
The best thing we can do in this moment of uncertainty is to understand how to create the best conditions in terms of sales, business and public relations. We are all ready to adapt to circumstances to offer the industry the support, visibility and drive it needs now
said the CEO of the event, Cecilie Thorsmark
For this reason, Copenhagen fashion week and the Ciff and Revolver fairs, together with the support of the industry associations Dm & t and Wear, have joined forces for what they have defined a unified strategy in support of the next edition of the Danish fashion week.
Now is the time to get together and demonstrate that a coordinated effort can give wings to Copenhagen Fashion Week, despite the unprecedented situation we are currently in. The event aims to lift the Scandinavian industry and this is a responsibility that cannot be put aside, even during this extraordinarily demanding period
Thorsmark stressed in a note
What is certain today is that Copenhagen Fashion Week will be different than usual. Specifically, in addition to agreeing that the Danish fashion week can and should take place, the parties involved believe that it should be adapted to the current situation in the sector. This implies that everyone must be willing to compromise on existing formats to better adapt to the industry.
Most companies have been affected by the virus and lack revenue and liquidity. The best thing we can do in this time of crisis is to understand how to create the best conditions in terms of sales, business and public relations. That’s why we’re all ready to adapt to the circumstances to offer the sector the support, visibility and drive it needs right now
concluded Thorsmark
