A third edition dedicated to free and conscious beauty.
Experience Lab – International Beauty Exhibition, the event dedicated to research and excellence beauty, on the occasion of the third edition – scheduled from 30 March to 2 April 2023 at Allianz MiCo, Milan Convention Center – promotes a positive message: “Make beauty happen”, so that inner well-being is the booster of one’s own beauty.
The event, a hub of trends, innovation and contents, this year celebrates emancipation, understood as maximum freedom in the choice of products that best enhance the consumer, through original formulations and packaging of great value. Personal freedom, to be in perfect balance with yourself, without superstructures.
Experience Lab 2023 confirmed the participation of many exhibitors from the past edition and attracted almost 50% of new brands, both Italian and foreign. The event, which boasts the participation of the parent companies, aims to create direct commercial relationships with the buyers present and share the news with the public. In the parterre, with a renewed set-up, you will find skincare, suncare, oral care, make-up, grooming, baby care, bath & body, home beauty, lifestyle and beauty tools products.
There will also be moments of cultural insight, which will make up the calendar of events conducted by experts in the beauty sector, popularizers and professionals. The proposed themes will focus on the dynamics of consumption, on attention to formulas and the INCI, on genderless beauty and the need to develop consumer awareness; of particular relevance is the conference that will lead the participants on a journey through time to discover the cosmetic recipes of the Renaissance.
Experience Lab will be held in conjunction with Esxence – The Art Perfumery Event, the reference event for artistic perfumery worldwide, which is preparing its thirteenth edition in the name of the most authentic and sophisticated olfactory culture.
Once again this year Excellence Magazine will be the media partner of Experience Lab – International Beauty Exhibition, providing an important communication support through its media platform.
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