The great change imposed by the pandemic due to Covid 19 has brought about a transformation in the fashion world that has had to transform fashion shows into digital events due to the rules imposed by social distancing.
Here is the international panorama of the Fashion Weeks, where you can find the names of all the stylists present and the indications on the choice of organizing physical fashion shows or digital presentations.
Milan Fashion Week
Milan Fashion Week returns to focus on physical fashion shows for the Spring-Summer 2021 collections.
After the digital experience of July 2020, where the Spring-Summer 2021 men’s collections and the Spring / Summer 2021 men’s and women’s pre-collections were presented, the National Chamber of Fashion returns to focus on physical fashion shows, flanked by digital mode, from 22 to 28 September 2020.
Among the names that will physically parade on the first day, Fendi, N ° 21, Dolce & Gabbana, Alberta Ferretti, Blumarine, Act N ° 21. In digital mode, however, Missoni, Dsquared2, Redemption.
On the second day, Prada, Max Mara, Emporio Armani, Drome, Daniela Greis, Etro and Sunnei will walk the catwalks. The shows of GCDS, Genny, Preview, Luisa Beccaria, Sindiso Khumalo will be digital.
On Friday 25 September Versace, Marni, Tod’s, Boss, Sportmax, Marco Rimbaldi, Francesca Liberatore will physically parade and in digital mode they will present their own Marco De Vicenzo, Philipp Plein and Gilberto Calzolari collections.
Afterwards, on the fourth day Ports 1961, MSGM, Simona Marziale – MRZ, Philosophy di Lorenzo Serafini, Salvatore Ferragamo, Giorgio Armani will parade live, while the shows of Gabriele Colangelo, Andrea Pompilio, Ermanno Scervino, Cividini, Annakiki, Laura will be digital. Biagiotti.
Sunday 27 September and Monday 28 September all shows will be digital: Atsushi Nakashima, Shuting Qiu, Ricostru, Spyder, Alexandra Moura, David Catalán, Miguel Vieira.
The calendar is available in detail on the official website of the National Chamber of Italian Fashion.
Paris Fashion Week
Paris Fashion Week also experimented with the digital mode in July 2020, both to present the Haute Couture Autumn-Winter 2020, and for the men’s fashion collections Spring-Summer 2021. For the Parisian fashion week in September, the Fédération de la Haute Couture et de la Mode has announced that traditional live fashion shows and digital presentations will alternate from 28 September to 6 October. The detailed calendar will soon be available on the official website of the Federation of Haute Couture and French Fashion.
London Fashion Week
The pioneer of digital was the London fashion week, which was the first to experiment with the new way of doing fashion.
For the September fashion shows, London Fashion Week has announced that they will take place from Thursday 17 September to Tuesday 22 September, with the presence of menswear and womenswear. The event will include both digital presentations available on londonfashionweek.co.uk , as well as physical shows.
The shows of: Bethany Williams, Bora Asku, Burberry, David Koma, Emilia Wickstead, Emilio de la Morena, Erdem, Eudon Choi, Feng Chen Wang, Halpern, Margaret Howell, Mark Fast, Osman Yousefzada, paria / FARZANEH will be digital and physical , Paul Costelloe, Preen by Thornton Bregazzi, PRONOUNCE, Richard Malone, Supriya Lele, Temperley London, Victoria Beckham.
Digital only: 16Arlington, 1X1 Studio, 8ON8, Accidental Cutting, Ahluwalia, Alexander White, Art School, Bianca Saunders, British GQ, Charlotte Knowles, Choose Love, Constanca Entrudo, DANSHAN, Edeline Lee, Edward Crutchley, EFTYCHIA, Evening Standard , Fashion Zoo, gu_de, Hill and Friends, Hillier Bartley, Jamie Wei Huang, JD.com, INC, JOOR, JORDANLUCA, Kaushik Velendra, KIKIITO, LAVAZZA, Luna Del Pinal, Lupe Gajardo, LYPH, Marques’ Almeida, MARRKNULL, Matty Bovan, MAXXIJ, Mercedes-Benz, Misa Harada, MTV, Natasha Zinko x DUOLtd, On | Off Presents …, Otiumberg, palmer // harding, Phoebe English, QASIMI, RÆBURN, Richard Quinn, RIXO, ROBYN LYNCH, ROKER, SONIA CARRASCO, Stephen Jones, Susan Fang, Tiger of Sweden, TISCAR ESPADAS, TOGA, TONI & GUY, Typical Freaks, UNDERAGE, Vinti Andrews, Xander Zhou.
Exclusively physical will be the shows of: Amanda Wakeley, Roksanda, Sharon Wauchob, Simone Rocha, University of Westminster Menswear.
New York Fashion Week
The Council of Fashion Designers of America (CFDA) has announced that New York Fashion Week will compress the Spring Summer 2021 calendar into three days. The events will be hosted from 14 to 16 September. All shows will take place digitally, without the presence of a live audience, this will allow us to shorten the timing between one show and another, concentrating all events in three days.
In addition, the launch of RUNWAY360, a digital platform developed to support American designers, will coincide with New York Fashion Week in September, bringing together every aspect of a collection launch in a one-stop-shop environment that incorporates key aspects of the designer business, from the show to the press, to sales and consumer activations.