Once upon a time there were the 90’s super models…while today the testimonials of the brand are certainly…sui generis, as that chosen by Lorenzo Sarafini Philosophy’s for pre-fall 2019 collection.
The brunette girl Noonoouri is nineteen years, has 216000 followers on Instagram, is nice and popular (she has already worked with Dior, Versace and Valentino): a real influencer, you think, but with a characteristic that marks her from the other girls: she is an avatar!
In the lookbook of Aeffe’s brand, Noonoouri is at the side of a real model inevitably making a fragile contrast between virtual and real with some cinematographic effects.
Actually, behind the young girl there is Joerg Zuber, the creative director of Opium, branding and design agency.
Noonoouri’s choice is included in the strategy of Lorenzo Serafini to measure himself once again with the digital area in order to try to find a connection between two opposite worlds, the reality and social media reality ones.
The Pre-fall 2019 is a ladylike collection, apart from the typical romantic mood of the brand. The most of the looks is combined with fishnet tights and boots; in addition, glitter, sheer fabrics and lace triumph on dresses and shirts.
Red and black or grey and black zebra print decorates dresses, blazers and skirts. The most interesting pieces of the collection are the sweaters enriched with stripes of lace and patches of gold silk thread.
