Never as in these times has fashion been such a powerful socio-cultural driver. Some brands have been taking advantage of the creative, resonating fashion business as a channel to share reflections on modern times and inspire acts of rebellion against the system.
To name one, Gucci: at the MFW SS 2020, in order to promote diversity, the brand brought to the runway models wearing straightjackets and uniforms as a sign of protest against those who threaten the freedom of expression. And how to forget Vêtements’s fashion show, staged at McDonald’s, the icon of consumerism, and meant to target capitalism and social decadence?
However, there are still some who claim to be simply interested in fashion as it is, free from any subliminal messages such as satirical portraits of contemporary times or dystopian narratives. Miuccia Prada is among them.
On the last day of the Paris Fashion Week, the designer introduced her Miu Miu Spring Summer 2020 collection in the Salle Hypostyle at Palais d’Iena, customized with a setting created by the AMO studio.
In this as in other shows, the set focused on sustainability and recyclable materials. Architect Auguste Perret coated the floor and columns in OSB panels, recyclable compressed particle boards that will find a new life in the Milan district of Brera as educational material for the students of the Fine Art Academies.
Impressive yet essential, the setting is in line with the collection rationale, based on a simple, direct style language.
The leitmotif of the 55 presented looks was a whispered feminine elegance, oozing from austere silhouettes with almost naïf decorations, elevated by premium fits and designs.
Love and interest for love act on creative freedom, but this needs to result in clothes that express a really basic, direct fashion
Less is more truly seems to be the slogan of this collection: Miuccia Prada focused its research on praising simplicity through exquisitely sophisticated patterns and cuts. The runway show revealed sleeveless jackets in Glen plaid or duchesse satin with button fastenings, crop cardigans, pleated skirts with visible braces and buttons, or leather and vinyl outerwear elevated by maxi floral decorations applied by hand. Frills and trims on skirts and tops add a feminine twist to collection.
What I’m really interested in is what’s absolutely necessary in life, what you want to wear. Fashion clearly needs to move on, evolve, grow. But more and more clothes and objects that women might want to wear come to my mind. Otherwise, there’s no point in our whole industry – it’s creative, imaginative, but it needs to produce meaningful clothes that can help people live better
said Miuccia Prada in an interview with MF Fashion.
