Virgil Was Here, Louis Vuitton presents the Men’s Collection remembering Virgil Abloh

The event is associated with the opening of Louis Vuitton’s first male mono-brand store in the United States
Virgil Abloh courtesy Ortigia Sound System Festival

It might sound like a cynical “The show must go on” but Michael Burke, president and CEO of Louis Vuitton, prevents criticism by stating:

It will be the celebration of his inheritance, according to his wishes. I remember him as an eternal optimist, convinced that anything was possible. I am honored to have called him a friend

These are the words that accompany the announcement of the Louis Vuitton Men’s SS22 fashion show at the Miami Marine Stadium, scheduled tomorrow: the death of Virgil Abloh, does not change the brand’s plans.

With this presentation we want to pay homage to a creative genius

underlines the brand through a post on Instagram.

The collection, entitled Virgil Was Here, will be visible not only in physical version, but also on the Louis Vuitton website and social media.

The event, which is associated with the opening of Louis Vuitton’s first male mono-brand store in the United States (the second in the world after that of Tokyo), is organized in conjunction with the great happening that will start right from Miami: the design week a an event that has always been characterized by the involvement of the fashion world.

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