Italian Fair, Italian design starring in Tokyo

From September 18 to 30, the Salone del Mobile.Milano will be the protagonist of the Italian Fair of historic Isetan Shinjuku department stores in Tokyo with an installation dedicated to the Masters of design by Ferruccio Laviani.

Born in 1886 as a kimono fabric shop, moved to the elegant Shinjuku district in Tokyo in 1933 and, today, become a must-see attraction for visitors to the Japanese capital, Isetan department stores have been celebrating for years, in September, the Italian product – from food to fashion to design – with the Italian Fair exhibition which this year sees the Salone del Mobile.Milano as a great protagonist.

From September 18 to 30, the 9 showcases of the building will be characterized by the red color that distinguishes since 1961 – the year of the birth of the Salone del Mobile – the image of the Event, anticipating through portraits and a brief biography of 11 Masters of Italian design the installation conceived and curated by Ferruccio Laviani entitled “Salone del Mobile.Milano Isetan Shinjuku”.

Isetan Shinjuku Tokyo

Entering the spaces on the ground floor you are greeted by four mirror totems that introduce the visitor to the Salone del Mobile.Milano, telling the story and showing images of the latest editions.

Salone-del-Mobile.Milano Tokyo

Ad hoc decorated escalators for the event lead to the fifth floor, usually the one dedicated to furnishing, where a large rectangular space embraces the guest. From the ceiling, large spheres continue to tell the story of the Salone del Mobile.Milano while a big screen presents the history of Italian design through that of the 11 Masters who made it famous throughout the world: Franco Albini, Gae Aulenti, Achille Castiglioni, Joe Colombo, Anna Ferrieri Castelli, Vico Magistretti, Alessandro Mendini, Bruno Munari, Gio Ponti, Ettore Sottsass and Marco Zanuso

Our editorial staff includes people with different professional backgrounds who share a passion for writing and who want to create and develop a dialogue with their readers and with the world.

Related Posts

Bentley Home’s First Atelier is in Corso Venezia in Milan

The central space is crossed by cuts of light and reflections, which from the large windows radiate on the furnishings of the collection passing through a wall completely framed by mirrors

Relationship: Richard Avedon retrospective at Palazzo Reale in Milan

"Relationships", this is the title of the exhibition, will be visible at the Palazzo Reale in Milan until January 29, 2023

The noble floor of Palazzo Reale in Milan hosts the Max Ernest retrospective

Pictor doctus, profound connoisseur and visionary interpreter of the history of art, philosophy, science and alchemy, Max Ernst is presented in this context as a humanist in the neo-Renaissance sense