Textile, the future of fashion lands in Qatar

Since further on forty  years, ” Del Rovo ”  moves  in the development of enterprise culture, starting with the historical heritage of manufacturing inheritance well synthesized by the acronym “Created in Italy” instead of “Made in Italy” a symbolic, outdated and subject to dumping concept and above all perceived as old and narrow.

The Italian company, is engaged in characterizing and increasing production value on original design, and, in virtue of the competence to have his products grown further above the niche’s threshold  in the luxury textile sector, is always  projected to look ahead and  refine  wider aspects of the simple product realized in Italy.

GIOVANNA-DEL-ROVO-04In the company’s  internationalization process thanks to the cooperation with the Lauro & Partners SA and its international network of relationships, Del Rovo has made a joint venture agreement with the multibrand luxury Elite Qatar Holding LLC, Doha, with which  shares “Giovanna Del Rovo”  brand’s development in Middle East and at  international level,  to look to the future with the productive implementation and  grow with imagination and innovation, in unison to  the promotion and diffusion of the Italian style concept, and enter, thus competing with the world’s top fashion system.

Sheikh Nasser Al-Thani, member of the Qatar royal family  and Chairman of Elite Qatar LLC and Luigi  Lauro, as an authoritative interlocutor who does the luxury business  art , they decided to bet on the brand Del Rovo to be proposed as a new  communicative brand of the textile which refer to the Italian  lifestyle, believing that in it there may seize potential development factors.

In harmony with the “Created in Italy” Giovanna Del Rovo‘s ” luxurious collections dedicated to furnishing  for hotels and restaurants, private residences, outdoors, swimming pool edges and yachts, contain a diverse and sophisticated range of choice of precious fabrics, light and delicate, characterized by a strong sensory involvement, thanks to the properties of materials, pleasant to  touch and sight.

The collection, the choice of determinate fabrics reflects the company’s philosophy aimed at minimal aesthetics but that leaves room for a new preciousness of classical taste able to express individuality and creativity, going beyond the usual habits.




C/O  Elite Qatar

Al Reem  Tower

Omar Al Mukhtar Street nr. 850

West Bay – Doha (Qatar)



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