Costa Smeralda and the 60th anniversary of the Consortium: the precursors of sustainable luxury tourism

Luxury vacations are increasingly a market trend.

Green luxury tourism has become the new frontier for the most demanding travelers who are willing to pay more to get a moment of relaxation in structures and services that do not harm nature.

The Costa Smeralda is undoubtedly one of the most popular and desired destinations in the world.

The forerunners of tourism that combines luxury and sustainability are certainly the members of the Costa Smeralda Consortium, which turns 60.

excellence magazine costa smeralda 60 anni

Costa Smeralda Consortium: the origins of sustainable luxury tourism

Renzo Persico is the President of the Consortium and tells how this tool has managed to organically organize a territory that has been able to combine the protection of natural beauty with an important innovative drive.

Infrastructures, roads, trade, green control were the cornerstones of the Consortium’s action, which celebrates its sixty years of life spent protecting and enhancing the Costa Smeralda.

It all began with Prince Aga Khan, who deserves great credit for having conceived and given life to the Costa Smeralda.

The prince had the merit of realizing that success would depend on the creation of a tourism that was as complete and complex as possible.

The Costa Smeralda Consortium and sustainable luxury

One of the most exclusive destinations in the world: this has become the Costa Smeralda over time.

The true essence of luxury is undoubtedly given by the multiple services but also by the protection exercised by the Consortium on the territory.

In fact, in these sixty years there has been an express desire not to build or allow the construction of buildings or accommodation facilities that have excessive volumes.

The future of the Costa Smeralda:

Supervision with the use of innovative technologies, fire-fighting service with the use of helicopters and beach cleaning.

These are the three primary objectives of the Consortium for 2022.

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Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

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