Luxury vacations are increasingly a market trend.
Green luxury tourism has become the new frontier for the most demanding travelers who are willing to pay more to get a moment of relaxation in structures and services that do not harm nature.
The Costa Smeralda is undoubtedly one of the most popular and desired destinations in the world.
The forerunners of tourism that combines luxury and sustainability are certainly the members of the Costa Smeralda Consortium, which turns 60.
Costa Smeralda Consortium: the origins of sustainable luxury tourism
Renzo Persico is the President of the Consortium and tells how this tool has managed to organically organize a territory that has been able to combine the protection of natural beauty with an important innovative drive.
Infrastructures, roads, trade, green control were the cornerstones of the Consortium’s action, which celebrates its sixty years of life spent protecting and enhancing the Costa Smeralda.
It all began with Prince Aga Khan, who deserves great credit for having conceived and given life to the Costa Smeralda.
The prince had the merit of realizing that success would depend on the creation of a tourism that was as complete and complex as possible.
The Costa Smeralda Consortium and sustainable luxury
One of the most exclusive destinations in the world: this has become the Costa Smeralda over time.
The true essence of luxury is undoubtedly given by the multiple services but also by the protection exercised by the Consortium on the territory.
In fact, in these sixty years there has been an express desire not to build or allow the construction of buildings or accommodation facilities that have excessive volumes.
The future of the Costa Smeralda:
Supervision with the use of innovative technologies, fire-fighting service with the use of helicopters and beach cleaning.
These are the three primary objectives of the Consortium for 2022.
