Excellence Magazine meets another example of Italian excellence, the new President of the Altagamma Foundation, Matteo Lunelli, also president of Cantine Ferrari.
What is the Altagamma Foundation?
It is the association that brings together 107 brands that represent Italian excellence, 107 companies from different sectors, from fashion to design, from hospitality to food, which represent the lifestyle of our country.
This is Altagamma’s fundamental cornerstone: being intersectoral, being able to work on the values shared by the best Italian companies, creating potential synergies between its members. Even if on some occasions they compete with one another, we believe in the idea of cooperating in order to compete better.
When was it founded and what is its mission?
Since 1992, the Altagamma Foundation has brought together companies from the top-level Italian cultural and creative industries, recognized as true ambassadors of Italian style throughout the world.
Our mission is to support and promote the competitiveness and growth of the Italian cultural and creative industry, that is how we want to make a positive contribution to our country.
How do you intend to enhance the role of the Foundation, what are your objectives and the priorities you want to focus on during your mandate?
I start this mandate with great enthusiasm and a strong sense of responsibility. These are some keywords that will guide our actions: internationality, sustainability and contemporaneity.
Internationality: we want to support our companies abroad with the Altagamma clubs, which allow the managers of our companies to become part of a network including consulates, embassies and Altagamma partners.
Sustainability: today, an increasing number of consumers is asking top-level, luxury companies to be sustainable: there is a strong interest in these values, especially in the new generations.
Contemporaneity: because Italian-made products are – by definition – part of tradition, sometimes it is challenging to communicate these values to today’s customers in the right way, especially when it comes to young international and digital consumers, so the way our companies communicate is gradually adapting.
Last question: what is excellence for you?
Excellence is an ongoing challenge to do things better and better, I want to quote a sentence from Aristotle: “excellence is not an act, but a habit”.
Anita Lo Mastro
