BMW iX: luxury electric is reality

It was recently presented and has already made all fans crazy.

BMW iX is undoubtedly the most interesting luxury electric car on the market.

The result of years and years of technological research, it represents the spearhead of BMW’s sector dedicated to sustainable mobility.

The real revolution and the secret of this car’s success?

Not just one but two: the first is undoubtedly the design, refined and with lines that experts have not hesitated to define dreamlike.

The second secret of this incredible luxury electric is the concept around which the whole iX project revolves: the complete “man-machine” fusion.

excellence magazine BMW I Vision

The numbers of BMW iX

495 centimeters are long, 197 centimeters wide, 170 instead is the number of centimeters relative to height.

The lines and design are undoubtedly typical of the BMW brand, even if it is a design definitely projected into the future.

Even the thin and innovative headlights illuminate the road with a beam of LED light that can be defined as “intelligent”.

excellence magazine BMW I Vision


BMW iX: luxury details

Another special detail: the front door handles are frameless, just like in the sportier racing car models.

This detail makes the entire car line a little lighter, despite the fact that the iX is undoubtedly a car with impressive shapes and dimensions.

The material used for the gear selector and to control the infotainment functions is also interesting and decidedly luxurious: the resin chosen by BMW looks almost like a diamond.

excellence magazine BMW I Vision

Automatic stop and restart, automatic reading of road signs, safety distance and assistance with maneuvers are just some of the most interesting features of this electric sedan.

The battery, of about 150 kWh, guarantees a complete recharge in all conditions in about 40 minutes.

Sustainable luxury travels at prices not exactly for everyone: BMW iX starts, as a basic version, from 103 thousand euros.

Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

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