A new corporate goal for Bentley: leading luxury e-mobility by 2030

Category:

Bentley has basically become synonymous with luxury. A few days ago, automotive company Bentley Motors published an official release announcing its ambitious new goal: to become a global leader in luxury e-mobility, which it intends to reach by “reinventing every aspect of its business to become an end-to-end carbon neutral organization as it embarks on its second century”.

An undeniably bold, challenging decision that will allow the famous British manufacturer to evolve “from the world’s largest producer of 12-cylinder petrol engines to having no internal combustion engines within a decade”.

Bentley’s new strategic plan is called Beyond100, and introduces radical changes in the company’s core business driven by a “transformation program across Bentley’s entire operations and products”.

Chairman and Chief Executive Officer, Adrian Hallmark, confirms the company’s determination to revolutionize every aspect of the brand: “Since 1919, Bentley has defined luxury grand touring. Being at the forefront of progress is part of our DNA – the original Bentley boys were pioneers and leaders. Now, as we look Beyond100, we will continue to lead by reinventing the company and becoming the world’s benchmark luxury car business”.

Further on, the release details Bentley’s Beyond100 strategy: “Bentley will transform from a 100-year-old luxury car company to a new, sustainable, wholly ethical role model for luxury. We have already committed that every model line will be offered with the option of a hybrid variant by 2023, with our  first pure electric model to be launched in 2025”.

In its centenary year, Bentley previewed the all-electric EXP 100 GT concept car, also featuring various sustainable materials like traditionally produced wool carpets and a leather-like textile upholstery made from a by-product of wine-making.

sponsored
Editorial
Editorial
Our editorial staff includes people with different professional backgrounds who share a passion for writing and who want to create and develop a dialogue with their readers and with the world.

Related Posts

Luxury 778 – Selling High-End Real Estate in a Different Way

Luxury 778 is the leading real estate agency for ultra-high-net-worth individuals, which offers Switzerland's most exclusive off-market portfolio

Aura Blockchain Consortium, the global blockchain solution for luxury brands

LVMH, the Prada Group and Richemont have announced the birth of the Aura Blockchain Consortium, a project that promotes the use of a single global blockchain solution, open to all luxury brands worldwide, to ensure greater transparency and traceability for consumers

When beauty becomes sustainable: the new frontiers of luxury makeup

The choice of beauty products has always been a delicate moment; in recent years, consumers have chosen to become beautiful by doing good for the environment