A new corporate goal for Bentley: leading luxury e-mobility by 2030

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Bentley has basically become synonymous with luxury. A few days ago, automotive company Bentley Motors published an official release announcing its ambitious new goal: to become a global leader in luxury e-mobility, which it intends to reach by ā€œreinventing every aspect of its business to become an end-to-end carbon neutral organization as it embarks on its second centuryā€.

An undeniably bold, challenging decision that will allow the famous British manufacturer to evolve ā€œfrom the world’s largest producer of 12-cylinder petrol engines to having no internal combustion engines within a decadeā€.

Bentley’s new strategic plan is called Beyond100, and introduces radical changes in the company’s core business driven by a ā€œtransformation program across Bentley’s entire operations and productsā€.

Chairman and Chief Executive Officer, Adrian Hallmark, confirms the company’s determination to revolutionize every aspect of the brand: ā€œSince 1919, Bentley has defined luxury grand touring. Being at the forefront of progress is part of our DNA – the original Bentley boys were pioneers and leaders. Now, as we look Beyond100, we will continue to lead by reinventing the company and becoming the world’s benchmark luxury car businessā€.

Further on, the release details Bentley’s Beyond100 strategy: ā€œBentley will transform from a 100-year-old luxury car company to a new, sustainable, wholly ethical role model for luxury. We have already committed that every model line will be offered with the option of a hybrid variant by 2023, with ourĀ  first pure electric model to be launched in 2025ā€.

In its centenary year, Bentley previewed the all-electric EXP 100 GT concept car, also featuring various sustainable materials like traditionally produced wool carpets and a leather-like textile upholstery made from a by-product of wine-making.

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