The Milan Fashion Week is started, featuring around 60 fashion shows and over 80 different presentations: the fashion industry will introduce the latest trends for autumn-winter 2019/2020, even if the forecasts for the upcoming year are not particularly rosy.
The sector will continue to grow, but slowly, with a turnover increase of 1% – the worst result in the last three years.
The introduction of custom duties, sanctions, and the Brexit weigh heavily on the fashion sector, which, however, continues to be worth 10% of the Italian GDP. For Milan especially, the fashion week is an important driving force for development.
The president of the National Chamber for Italian Fashion, Carlo Capasa, declared
Milan is experiencing a golden era, which has an equally positive effect on our sector
It won’t come as a surprise, then, to know that this year’s fashion film, “Welcome to Milan”, is dedicated to this city.
This week we are not just looking for new spaces, but also for new languages. For instance, Moncler has planned something truly innovative, opening his Genius event to the public.
Among the topics that will get the attention of the insiders next week, in addition to Gucci’s awaited return on the Milan catwalks, are the recent acquisition of the Trussardi majority by the 4R Fund; the debut of the new creative director of Bottega Veneta, Daniel Lee; and the first co-ed show in the history of Giorgio Armani.
The program is full of new ideas, and features many innovative brands such as Alanui, MM6 Maison Margiela and Aquazzura.
Young Italian designer Marco Rambaldi will make his fashion week debut, as well as Mayo Loizou and Leszek Chmielewsk Marios’s brand, supported by the National Chamber for Italian Fashion.
In addition to the ever-popular fashion district and to the well-known downtown locations, buyers and journalists from all over the world will also get a chance to see other, recently reimagined areas of the city, starting from the Magazzini Raccordati near the Central station, reopened thanks to Moncler’s contribution.
This upcoming fashion week has a very inclusive, “liquid” feel to it, but it will also be extremely busy. Indeed, all of the biggest brands have decided to plan their fashion shows during the first four days, leaving the entirety of Sunday in the hands of Dolce & Gabbana (off schedule) and a handful of outsiders, while Monday’s program only features two events.
As a result, the 60 fashion shows and 81 presentations of the Milan Fashion Week are, for all intents and purposes, concentrated in just four and a half days.
is very full, and the first few days are extremely busy, but it’s better to have a full calendar than a watered down program: that way, the participants will get a comprehensive view of our sector in a very short time