Acbc: Luxury Shoes Become Interchangeable

Acbc, the idea is as simple as it is innovative: a single upper for multiple shoes.

From here, in 2017, Acbc began, an innovative startup that saw as co-founder Gio Giacobbe, a character who knows about fashion and fashion trends having been director of Trussardi China for years.

acbc shoes Gio Giacobbe

Acbc iconic shoes

The success of the idea was immediate: customers were able to admire the many combinations between different uppers and sneakers on large catwalks in which Acbc made its appearance with its iconic shoes but also with accessories, always with a green perspective in the first place. floor, created specifically for big brands such as Emporio Armani 7, Love Moschino, Save the Duck. The latest collaboration? With another brand that has made an icon of luxury shoes: Pollini.

Anything can be changed

The challenge of the most innovative and successful start-ups always remains the same: tackling luxury from a green perspective, encouraging careful and sustainable consumption behaviors; Acbc is a prime example; its philosophy is well recognizable from its name; the letters are nothing more than the acronym for Anything can be changed.

Acbc customers enthusiastically continue to send back the upper part of their shoes once used to ensure that they are disposed of and transformed into everything but shoes: they are in fact chopped and recycled to produce shockproof floors for children’s playgrounds.

ACBC Giacobbe shoes

The words of Giacobbe, make clear the success of the initiative: the company closed 2020 with a growth of + 10% compared to the previous year and, despite the crisis, the Acbc co-founder is not afraid to declare the ‘goal of 20 million euros to be achieved by the end of the year.

Yamamay agreement: the new challange

Not just eco-friendly shoes; if everything can be reused, then here is Acbc’s latest gimmick: thanks to an agreement with the famous underwear and clothing house Yamamay, the new challenge will be to produce underwear in milk and cotton fiber, without using synthetic materials, if not a small percentage of elastane.

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Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

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