A visiting to Armani’s website clearly shows that environmental responsibility is the focus of the brand’s communication.
The Corporate Social Responsibility section opens with references to a must for all connoisseurs of the fashion house’s history: its first pair of recycled denim jeans, launched in 1996 and showcased at the Museum of Science and Technology in Milan in that same year.
Armani’s commitment to using “ethical” raw materials also results in using cotton from the Cotton Made in Africa project, which ensures the traceability of textiles and provides local women and children with school education.
In addition to textiles, luxury brand Armani chooses sustainability for packaging too: as the house’s website reads, “the Group’s efforts to reduce the environmental impact of its activities has also involved product packaging, which is constantly being innovated following the logic of the circular economy with preference given to recycled materials in the design phase and taking care to recycle any remnants once they have been used.”
With its responsible management of the supply chain and reduction of emissions caused by production processes, besides all other initiatives, Armani has become one of the fashion houses to have best combined luxury and sustainability.
