Aston Martin and the Green Turning Point

The occasion for the announcement was Earth Day: on April 22, Aston Martin announced the “Racing.Green”.

It is a project based on the United Nations objectives on sustainable development to transform itself into a model company in the sustainable luxury sector.

Science Based Targets (SBTi): This global body helps companies reduce emissions by setting targets in line with climate science. Aston martin developed Racing.Green according to these guidelines.

The objectives of Racing.Green

Going into detail, Aston Martin announced the most important goal of the project: to reach zero-emission production facilities by 2030 and to achieve a 30% reduction in its supply chain by the same deadline.

2039: this is the deadline to get Aston Martin to become carbon neutral in the entire production chain.

The automaker’s journey towards sustainability has already begun for years and has already brought great results: between 2020 and 2021, Aston Martin has already reduced its emissions from its UK operations by as much as 44%.

Not only that: the waste destined for landfills has been 100% eliminated and there are plans to replace plastic packaging with alternative solutions within three years.

Of course, the cars cannot fail to be part of this important project: Aston Martin has announced that the new product lines will have at least one electrified powertrain option.

The complete switchover to electric will instead arrive by 2030

Another important advantage for these luxury cars lies precisely in its exclusivity: of the 109,000 cars built in its history, more than 95% are still intact and functioning, they are preserved and not scrapped.

Racing.Green also means green areas and biodiversity: in the coming years Aston Martin will commit itself to expanding green areas and promoting biodiversity on its sites.

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Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

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