Bentley opens its largest European showroom

The top model is one of the most desired in the world: the splendid Bentley Mulliner Bantur was the absolute star of the inauguration of the largest European showroom of the car manufacturer.

The city chosen to host this splendid exhibition space is Hamburg: in addition to Bantur, to leave all guests truly speechless, The Macallan will also bring the prototype of The Macallan Horizon, the first limited edition single malt whiskey created by the collaboration between the car manufacturer and the liquor company, presented in a revolutionary bottle that blends traditional craftsmanship, recycled materials and a unique horizontal design.


At the heart of the design is a hand-crafted glass bottle with an extraordinary 180-degree rotation, representing the mastery of space and time achieved by The Macallan and Bentley Motors in creating the prototype.

The new Bentley exhibition space in Hamburg: when luxury, research and sustainability come together

A building with at least an important surface: over 2200 square meters with an exhibition area of ​​over 800 meters.

These numbers make Bentley Hamburg the largest show dedicated to the brand in all of Europe.

A little great attention to sustainability could not be missing: such a modern building is in fact immersed in large green spaces and particular areas reserved for bees, which produce the particular Bentley Hamburg honey.

Thermal insulation, advanced and ecological heating system, are just some of the measures put in place to respect and stay in line with Bentley’s Beyond100 strategy, which aims to become a global leader in sustainable luxury mobility, redesigning many of its activities to become carbon neutral by 2030.

Bentley Hamburg is now officially part of the 70 Bentley outlets in 35 different European markets.

Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

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