Talking about high fashion and catwalks means immediately thinking about luxury and craftsmanship.
In recent years, however, a new trend is appearing on the increasingly overbearing market: sustainability.
The marketing, advertising and communication departments of the most important fashion brands in the world often create the most spectacular campaigns to give visibility to clothes and products and focus on green policies implemented in production.
Even this phenomenon, however, can hide a deception for the public.
The phenomenon is called greenwashing and takes the form of showing large operations aimed at producing sustainable luxury fashion that turn out to be just a facade without substance.
The Business of Fashion ranking
To understand which brands are truly committed to a more sustainable fashion, every year Business of Fashion draws up a ranking that verifies the concrete actions of the fashion houses to offer products and creations that respect the environment.
By assigning scores relating to the main ‘green’ factors to various segments, it obtains a ranking, which is published under the title of BoF Sustainability Index.
Thanks to this index, it is possible to draw up a ranking and monitor the efforts and the approach to the environmental and social objectives established by the Sustainable Development Goals of the United Nations that should be achieved by 2030.
The ranking considered thirty companies, dividing them into groups of ten based on their importance in the luxury, high street and sport categories.
The items in the ranking are different: emissions, transparency, waste, water resources, but also workers’ rights are monitored.
The most sustainable fashion brands
For the luxury category, the luxury brands Kering and Burberry won the podium.
As for the high street sector, Levi Strauss and H&M Group are the best positioned in the ranking.
Finally, the third category, sportswear, saw Puma as the winner, even if the whole segment was below average in terms of sustainability, especially as regards the exploitation of manpower.