After the 95th edition of Pitti Uomo, it’s time to discover the the men’s fashion trends for autumn and winter 2019.
The main source of inspiration for many brands is the 80’s: bold and neon colors, together with logo-covered tracksuits, dominate the sportswear section; while classic pieces are characterized by light volumes that create comfortable garments with relaxed silhouettes.
Eco-friendly materials seem to be the go-to choice. Also significant is the use of high-tech, high-performance materials to create tailored pieces.
The 95th edition of Pitti Uomo has been a “surprise box” full of events, debuts, anniversaries to discover. Yet, despite being a “surprise”, it has also been a “challenge”: on January 8, the day of the inauguration of the event, Moschino presented its own fashion show in Rome. A hard-to-miss event, that made buyers and fashion fiends alike choose between Florence and the Eternal City.
But 1230 brand – including 542 foreign ones – covering 60.000 square meters, as well as several other events both on location and all over town, were the winning recipe for the men’s fashion event.
Pitti Uomo could also rely on an original main theme: a “magic box” full of projects and labels ready to unveil the main menswear trends for the next autumn-winter.
A very diverse offer, thanks to its 13 sections that explore many different styles: classic, sportswear, urban and unconventional; confirming that Pitti Uomo has a key role in preparing the field for the Milan Men’s Fashion Week.
Despite the high number of international visitors, the Italian fashion scene was still the protagonist of the 95th edition of Pitti Uomo.
The Pitti Uomo section, the essence of contemporary classic style, features the brands’ interpretation of traditional elegance canons. For instance, Aldo Maria Camillo, former creative for Ermenegildo Zegna, Valentino, Cerruti and Berluti, debuted his own label at the Leopolda Station’s Alcatraz space for the Pitti Italics project.
The designer created around 20 looks, predominantly featuring tailored jackets, which present his very personal interpretation of modern fashion, free from the diktats of the market.
Lardini, who will launch its e-shop in 2019, presented a travel-inspired collection featuring tailored pieces: the Pull Jacket is a destructured jacket with maintains a perfect silhouette thanks to a hidden waist belt.
In Allegri’s collection, experimentation and design coexist with the heritage of the brand in the outerwear capsule collection designed by Cottweiler, Ben Cottrell e Matthew Dainty’s British brand. Ten coats inspired by the aquatic world combine typical sporty elements with Allegri’s tailored approach: the result are waterproof pieces with interchangeable and removable thermal linings.
Tagliatore debuted at Pitti Uomo with his new logo, the 4t-Four-Leaf Clover, a geometric pattern designed by creative director Pino Lerario in the shape of a stylized four-leaf clover with four crossed Ts. The T stand for Tagliatore, tailoring, tradition and territory: a perfect synthesis of the brand’s soul.
This pattern is also the leitmotif of the autumn-winter collection, inspired by 80’s-style volumes and lightness, as seen in the light blue oversized corduroy coats.
The 95th edition of Pitti Uomo registered a decrease in the number of Italian brands present, whereas the number of foreign buyers stayed the same. Germany is the country with the highest number of buyers present, confirming its role as the main market for this Florence event.
