The green, animal friendly future of Balenciaga: a capsule collection with Farfetch

Fashion and sustainability, a winning combination. Many brands are now embracing a more eco-friendly approach, producing clothes and accessories with a lower environmental impact.

An important commitment that was also registered in a report developed by the Global Fashion Agenda and called “Pulse of the Fashion Industry 2018”, which highlighted the brands’ interest for this trending topic.

Farfetch X Balenciaga

Many different brands, especially activewear ones, are committed to going green thanks to various technological innovations, such as an app that gives designers information about energy and water consumption during the creative process, and initiatives that aim at clearing the oceans from plastic by giving a second life to waste and transforming it into new products.

Farfetch X Balenciaga

Once, designing a collection meant mostly evaluating marketing guidelines and style trends, but nowadays the fashion industry is much more careful about the environment, taking measures in order to reduce water wastage and control the pollution caused by chemical substances, pigments and solvents used for dying fabrics.

Farfetch X Balenciaga

Is it just an attempt at being politically correct? On the contrary, circular economies are becoming a powerful driver for the fashion industry, raising awareness on the potentially irreversible consequences that the textile industry can cause on the environment.

The latest eco-friendly project created by Balenciaga is a limited edition capsule collection designed in collaboration with the famous luxury e-commerce brand, Farfetch. The collections for men, women and kids include some of Balenciaga’s cult pieces such as oversize coats and denim jackets, all made without leather, feathers or fur.

Farfetch X Balenciaga

The main statement pieces are t-shirts featuring drawings of animals that are currently facing extinction, such as white rhinos, giant pandas and Asian elephants. The illustrations symbolize the attention of Demna Gvasalia’s brand to environmental and animal protection issues.

Farfetch X Balenciaga Farfetch X Balenciaga

This capsule collection by Balenciaga and Farfetch wants to reach a wide public, raise awareness on animal protection, and support the IUCN, the International Union for Conservation of Nature.

sponsored
Letizia Bellitti
Curious by nature and passionate about everything creative. I have been writing for several years, and I have always been interested in fashion and design. Writing about fashion, art and design is the best way for me to share my passion with others.

Related Posts

Antiquarian booksellers in Venice

From 10 to 12 February at the Palazzo Pisani Revedin Cultural Center the exhibition-market "Antiquarian booksellers in Venice" will present an exceptional selection of rarities for the first time in the Serenissima

The I.C.E. St. Moritz – International Concours of Elegance is back

After the success of the 2022 edition, the most original and eagerly awaited Concours d'Elegance in the Engadin is back: The I.C.E. St. Moritz, the international event that, for one weekend, will bring all the best of classic cars to the picturesque setting of the frozen lake of St. Moritz to the delight of drivers, collectors, enthusiasts and jet setters

BRAFA 2023: The 68th edition of the Fair generates a lot of enthusiasm

This 68th edition has been met with great appreciation by collectors and art lovers, for the quality of the 130 international participating galleries, the beauty of the stands