Natural colors, no cruelty or animal experimentation and a lot of taste for a new, more ethical and sustainable fashion.
According to what reported by Lyst and the Conscious Fashion Report of 2021, there was a + 131% increase in the demand for garments dyed with natural colors. + 38% of searches for garments made with mushroom-based fabrics (eg Mylo) and + 178% of views of the “vegan skin” page on the site.
The figures speak for themselves: those who love accessories and luxury shoes can no longer do without spending in favor of sustainable and environmentally friendly fashion.
The most attentive consumers are also willing to spend more on a pair of vegan or cruelty free shoes than a leather sandal or one of dubious origin.
Most of all, however, there is a trend that seems to be dictating the new market criteria: that of vegan shoes.
Vegan shoes: what are they?
In the world of fashion, this term, certainly trendy, has very specific limits and rules of use.
From May 2020 in Italy it is forbidden to describe an object with the terms skin and hide if it does not refer to materials not derived from animal remains.
In the first instance, it is therefore good to pay attention to slogans and product descriptions, in order not to incur misleading advertisements.
Secondly, it is good to always read the label of the shoe: here you will find all the information relating to the materials used for each part of the shoe.
An important precaution that you should never forget: the word vegan does not always mean respectful of the environment.
If it is true that this term indicates a non-animal origin, it is equally true that the material with which this shoe was made could easily be non-recycled plastic, therefore decidedly unsustainable.