Top Luxury Cars Will Have Vegan, Sustainable Interiors


Suede, leather, briar root: if until recently these had been the materials turning cars to luxury pieces, the top prestigious automotive brands are now embracing a brand-new luxury concept. Real contemporary luxury perfectly blends premium quality, design and low-impact materials.

Using natural materials, or synthetic but sustainable ones, is part of a broader project that all leading luxury automotive brands have been joining in the effort to make all production stages more eco-friendly.

interni vegani volkswagen

Bentley, for instance, has been the first one to offer customers tweed interior options on its prestigious cars. The most British textile comes in various shades recalling the colors of England and its land, and is made at Lovat Mill, a dry production facility with no impact on the environment.

Eucalyptus Melange is a fabric made from eucalyptus and polyester, whose production uses significantly less water than plastic or Alcantara, that can now be chosen for Land Rovers’ interiors.

interni jaguar vegani

On the same wavelength, Jaguar is opting for sustainable interior solutions with vegan fabrics, gradually replacing suede and leather in customers’ choices for their luxury cars.

Audi has joined the green trend, too. The brand has announced it is staking everything on circular economy, and has started producing PET, the thermoplastic resin making up bottles and flacons, in order to offer upholstered interiors recycled up to 89% on the fourth generation of Audi A3. Recently, Audi has been focusing on its production by reducing the use of plastic on car components through a partnership with the Karlsruhe institute for technology.

Serena Poma
Serena Poma
Da sempre giornalista, amo trasformare ciò che succede nel mondo in frasi e righe che possano accompagnare il lettore “dentro la notizia” e portarlo con me ad esplorare ciò che succede attraverso la lettura di un articolo. Le mie esperienze professionali mi hanno portata a conoscere nello specifico l’unione di due mondi apparentemente inconciliabili: il luxury e l’ecosostenibilità. Accompagnare le aziende in questa direzione ricoprendo il ruolo di responsabile comunicazione ed organizzazione eventi mi ha resa sempre più consapevole che, soprattutto oggi, il rispetto per noi e per le risorse del nostro pianeta sono il punto di partenza per poter creare vero valore.

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