A few days before Black Friday, Vestiaire Collective distances itself from fast fashion: stop selling “disposable” proposals.
A decision closely connected to his commitment to reduce fashion waste over the next three years.
We took this step because we don’t want to be complicit in this industry, which has a huge environmental and social impact
explains Dounia Wone, chief impact officer of the resale platform
The current system encourages overproduction and excessive consumption of low quality items and generates huge amounts of fashion waste
Over the past 15 years, global apparel production has doubled. More low quality garments are bought and worn 40% less.
The three-year e-commerce plan includes a set of “fast fashion criteria” that define unsustainable companies, taking into account factors such as product quality, CO2 emissions and working conditions. The measure is expected to affect around 5% of the assortment.
Vestiaire Collective has taken two other initiatives. The first is to lobby at the government level, together with The Or Foundation, for Extended Producer Responsibility. The second concerns the search for practical solutions for fast fashion items such as recycling, upcycling and constructive donations (in the photo, the sorting of used clothes in Kantamanto, Ghana, where 15 million items arrive every week from all over the world).
We want to reach our Zero Fast Fashion goal by Black Friday 2024
announce from the platform that just over a year ago it was valued at $1.7 billion.