New brands, olfactory experiences and innovations for the 14th edition.
Esxence, the annual unmissable appointment for lovers of perfumery worldwide, of which Excellence Magazine is a media partner, is about to open its doors to its 14th edition, promising an experience rich in novelties and sensory discoveries. From March 6th to 9th, 2024, the spaces of Allianz MiCo, Milan Convention Centre, in the heart of the CityLife District, will transform into the enchanted realm of niche perfumery, welcoming visitors from all over the world to celebrate the charm of the most exclusive fragrances.
With more than 360 brands from 30 different countries, including newcomers such as Australia, Korea, the Netherlands, and Estonia, in addition to renowned brands from Italy, France, Spain, and many others, Esxence confirms itself as the privileged meeting point for the protagonists of the global perfumery industry. Thanks to the careful and rigorous selection carried out by the Technical Committee, composed of internationally renowned experts, only the best brands, both historical and emerging, will have the honor of presenting their creations, consolidating Milan as the undisputed capital of niche perfumery.
Metamòrphosis is the inspiring theme of this edition, an invitation to explore perfume as a manifestation of natural evolution, from raw materials in continuous transformation to the ever-changing pleasure of the sense of smell, while everything around us changes incessantly. Esxence is not only a showcase of excellence and creativity but also a crossroads of ideas and commercial opportunities, highlighted by the increase in global interest in niche perfumery, which is reaching significant levels in the beauty market today.
Maurizio Cavezzali, co-founder of Esxence and CEO of Equipe Exibit, emphasizes the importance of offering an increasingly rich and stimulating panorama every year, embracing the most relevant trends in the industry and promoting the excellence of niche perfumery worldwide. The collaboration with ICE – Italian Trade Agency – aims to further consolidate Esxence’s international presence in key markets.
Silvio Levi, co-founder of Esxence, proudly reflects on the extraordinary evolution of the event, which has become a beacon for niche perfumery globally. Esxence, in addition to being a catalyst for new business opportunities, stands out for its ability to promote cultural diversity and innovation in the perfume sector.
In parallel with the main event, the Experience Lab will also be held, an unmissable appointment for enthusiasts of niche beauty, which will connect unique brands with industry operators and the public, offering an immersive and informative experience.
The calendar of Esxence events will include a series of meetings, workshops, and olfactory paths, exploring current themes such as the perception of niche perfumery in Eastern markets, Artificial Intelligence applied to the sector, sustainability, and much more. The participation of renowned experts such as Annick Le Guérér and Calice Becker will further enrich the visitors’ experience. Esxence would not be complete without its valuable partners, including Osmothèque, Mouillettes & Co., and Accademia del Profumo, who contribute to making the event a unique experience of its kind.
Admission to all calendar events will be free and open to the public, offering all enthusiasts the opportunity to immerse themselves in the wonderful world of niche perfumery. Esxence 2024 promises to be an unforgettable experience, a sensory journey that celebrates the art and creativity of the world’s best perfumery talents.
