Fashion presents a new segment: Adaptable Design

No more excuses in size to change the dress. The brands that are taking their first steps in the ‘adaptable design’ segment are well aware of this: clothes that are able to follow the constant changes in the body

No more excuses in size to change the dress. The brands that are taking their first steps in the ‘adaptable design’ segment are well aware of this: clothes that are able to follow the constant changes in the body.

mara hoffmann adaptable design

Vogue Business reports that, throughout life, a woman changes on average 31 sizes, men 24. Age, pregnancy, disease or, simply, human nature, change the bodies that, consequently, need new clothes.

They could be called engineering. We curve the edges and use thicker fabrics so the clothes don’t seem too tight. We insert stretch materials that do not appear as such

explains Alexandra Waldman, co-founder of the American brand Universal Standard

mara hoffmann adaptable design

The designer Mara Hoffman offers clothes ranging from size XXS to XXXL, the shoulders contain hidden rings designed for the suspenders of the bras, detachable belts to adapt to the waist and elastic closures for the sleeves:

The longer consumers have a garment, the longer the dustbin will be postponed

explains the stylist.

A key feature of these projects lies precisely in the sustainable idea. The possibility of wearing a garment during a long period of time, regardless of changes in one’s body.

Aja Barber has created an adaptable capsule collection with the independent designer Lora Gene:

We have not included any definitive closure, no buttons or zippers, thus giving people the opportunity to change one or two sizes

explains the creative.

They will not be ‘forever’, but certainly the adaptable design projects will not leave the closets quickly.

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