The postponement of the Salone del Mobile, deferred to April 2021, has not stopped creativity, not has it discouraged the initiatives undertaken by the event promoters to support businesses.
Alongside the Salone del Mobile, the Fuorisalone has been put off too, as well as the thousands of other events that take place around the Design Week every year. Happening at the same time as the main show, the event livens up Milan’s districts for a week, with profits around 350 million euros. The Design Week, however, is not coming to a complete halt, but will switch to digital.
From June 15 to 21, with the support of the Municipality of Milan, Fuorisalone.it will offer a new platform open to everyone, with several formats initially designed to support the event, and now dedicated to the brands’ previews and more.
“What is of key importance now is to join forces to give immediate support to businesses,” said Paolo Casati and Cristian Confalonieri from Studiolabo, who created the Fuorisalone.it and Brera Design District portals.
For next fall, moreover – pandemic permitting – the possibility of holding a widespread event across the Brera and Tortona districts is now being considered, in order to involve the most representative showrooms and places of the city, something in between the conventional Design Week and the Brera Design Days in October. The aim is to preserve the business of one the events that symbolize Made in Italy, while matching demand and offer and relaunching the Fuorisalone brand as a benchmark for professionals and consumers.
There will be four new digital formats, developed in partnership with Milan’s districts and the Fuorisalone committee: Fuorisalone.tv, a channel with on-demand and live streaming contents to present projects and ideas by businesses and designers; Fuorisalone Meets, a webinar platform, designed to connect businesses with partners, customers and dealers; Fuorisalone Cina, for sharing contents and previews from businesses, training, and networking; Fuorisalone Japan, a platform dedicated to Japanese design, to the promotion of Fuorisalone, and to the cultural and commercial exchange between the two countries.
