Being recognizable is key: logomania has never been as trending as in the past few years, and little does it matter if the label’s name is written out in block letters or conveyed by the initials alone

A prominent logo as a metal detail, quilted leather, a chain and average sizes: all elements that luxury brands’ iconic bags seem more and more to share.

Being recognizable is key: logomania has never been as trending as in the past few years, and little does it matter if the label’s name is written out in block letters or conveyed by the initials alone. Gucci, Saint Laurent, Chloé, Givenchy: a crowd of fashion houses has joined the logo-oriented trend, perfect for shoots that target the social media.

excellence magazine burberry lola bag

Led by Riccardo Tisci, Burberry has not shun this revolution either: after restyling its monogram and introducing other collateral changes, the brand has launched a new bag for FW 2019.

excellence magazine burberry lola bag

Considered as TB’s younger sister, deconstructed Lola Bag is the expression of a young, rebel spirit. Possibly because it is named after the renowned namesake song by 1960s British band The Kinks?

excellence magazine burberry lola bag

Made in quilted lamb leather, Lola is available in two sizes, small and medium. This versatile newcomer to Burberry can be held in hand or worn over one’s shoulder and also comes in color-block, sequined and printed logo versions.

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