Her name is Jessica Minh Anh and she is the creator of the “Fashion x Sustainability” projects.
She has revolutionized the world of green fashion again.
The idea is decidedly innovative: transforming a cruise ship into the perfect location for a “totally green” fashion show.
Costa Toscana: the ship of sustainable fashion
The event take place on February 28, 2022 and the catwalk in the middle of the sea of the Jessica Minh Anh fashion show can only be equally attentive to the environment.
This is the Costa Toscana cruise ship, a means of transport powered by the innovative technology of liquefied natural gas, which will bring fashion creations to light.
The scenography of the Made in Italy ship will bring the show to the splendid setting of the Ligurian Riviera and will give life to the exclusive “J Spring Fashion Show 2022” event.
A message of sustainability and style that Costa Toscana wants to bring to the entire Italian and international cruise sector.
A real floating “smart city” moored in front of Portofino that wants to start its adventure in the seas with this unmissable event.
Costa Toscana will host the fashion show and international guests for the event, even before its inaugural cruise.
The characteristics of the sustainable fashion event
Only shortly before the event, the brands that will parade on the Tuscan coast will be officially unveiled.
Without a doubt Jessica Minh Anh and the “Fashion x Sustainability” project have always attracted the most prestigious fashion and accessories houses in the world.
The 2022 edition promises to be one of the most anticipated and important, precisely because fashion and respect for the environment have effectively become the new trend in luxury fashion.
Not just fashion: architecture, sculpture, fashion and design will be the protagonists of the event at the end of February and the lucky guests at the event will be able to enjoy a unique experience, which will combine economic recovery and a celebration of beauty.