During the last Boat Show, which has taken place on 14th May in Beirut, Prodea Group, an event company based in Turin, Italy, and IFP Group, a leading exhibitions and event organiser, based in Middle East and owned by Albert Aoun, presented the coming back of the famous and prestigious Italian automotive brand.
Nino Calogero, in charge of the brand development of Isotta Fraschini, explained the re-launch of a real myth of the Italian heritage during the exhibition in Beirut. Italy is elegance, creativity, excellence.
Isotta Fraschini combines all three features, expressing luxury, exclusivity, uniqueness. Past, present and future mix together to make people shine.