Ollia Tzarina launches Bio Lab Exotique a completely organic skincare treatment. And luxury, obviously which drastically excludes chemistry from aesthetic treatments.
Ollia Tzarina after the great success achieved thanks to her line of synthetic fur “Tzarina by Ollia” which conquered the Hollywood stars in a few months, returns to the scene with a new launch, a project that denotes her entrepreneurial intelligence.
In fact, she understood that real or synthetic furs do not like the planet, so after the sale of her first creature, she arrived in Morocco, in Agadir, to discover and buy fields of Argan.
Tzarina and her new partner – the wealthy Pakistani businessman Asghar Khan – have created a process in purity. In a market saturated with organic products only by name or label, the idea has the ambition to clear the field of organic products on one side only. Ollia wanted to add “Exotique”, because she mixed other precious, rare and exotic oils with Argan base oil.
The business idea is ambitious because respect for the environment affects the entire development of the product, from the working conditions of employees in Morocco to the biodegradability of the bottles. Certainly Argan is not cheap to extract and cold work, and lasts less than products that use chemistry or mineral oils.