Packaging Première and PCD Milan

Packaging Première

The future of packaging on stage with the Avant Garde project.                                                             

Packaging Première and PCD Milan, the event dedicated to the excellence of deluxe packaging for the fashion, jewelry, beauty, fine food, wine & spirits sectors, scheduled from 16 to 18 May 2023 at Fieramilanocity, carries on its mission with great commitment: present the best packaging manufacturers, anticipate trends and explore the most interesting contents through talks, conferences and special initiatives.

Packaging Première

Packaging Première

A jury made up of international experts selected the most innovative proposals

“We launched the Avant Garde project to give a voice to our exhibitors, inviting them to create products or services that are worthy of innovation and that make important advances in the field of sustainability, an essential feature”, underlines Pier Paolo Ponchia, Founder and Director of Packaging Premiere. “A jury made up of international experts, university professors and designers selected the most interesting proposals from the point of view of technological development, digitization, design and the ability to raise brand value”.

Packaging Première

The products and services selected by the jury for the 2023 edition are: Advision in collaboration with UPM Raflatac and Luxoro, Arti Grafiche Paciotti, CO&IN, D’Auria, Fedrigoni Paper, Fedrigoni Self-Adhesive, Fontana Grafica, Furlanis, FVL, Gruppo Cordenons, Hazen, Idp, Inca, James Cropper, Overkart, Plastigraf Trevigiana, Robilant, Rotas, Stelmar, Tapì, The Good Idea, Valtenna.

The judging panel is composed of: Evelio Mattos, producer of the Packaging Unboxd podcast, Packaging Creative Director at; Laura Moretti, Creative Director of Studio Moretti and professor at the European Institute of Design IED Florence; Laura Scafetta, Marketing Manager of Banfi Toscana; Nicola Pavesi, CEO of Publifarm – Pure Creative Agency, LUISS Business School professor and lecturer at ISMM – Ca’ Foscari Challenge School; Paolo Proserpio, photographer, art director and teacher at IED Milan; Patrizia Carella, Senior Graphic Designer at Missoni; Stefano Torregrossa, founder and creative director of O,nice! Design Studio, art director of Print Lovers and lecturer at the Masters in Publishing at the University of Verona and at the Istituto Design Palladio; Federica Brumen, expert in sustainability, eco-design and relations with companies within the Research and Development area of Comieco; Nicola Pavesi, CEO of Publifarm – Pure Creative Agency, professor at LUISS Business School and lecturer at ISMM – Ca’ Foscari Challenge School.

Packaging Première Packaging Première

All projects will be officially presented during Packaging Première & PCD Milan 2023 in a dedicated exhibition space, where each project will be accompanied by a brief description. Each project will also be illustrated in special conferences, moderated by the journalist Teresa Magretti: on 16 May, from 11:30 to 12:45, the particularly relevant projects in terms of recyclability and sustainability, innovative design and brand will be protagonists promotion. On 18 May, from 10:30 to 11.45, the focus will be on technological development and digitalisation.

All projects will be published in the official catalog of the event and on the event website, helping to spread the culture of packaging in the name of sustainable innovation.

Excellence Magazine supports the event again this year through its media platform.

To access Packaging Première and PCD Milan you need to register at the following link.

Admission is reserved for sector operators.

The complete conference program is available here.


About Packaging Première

Packaging Première is the only event in Italy that acts as a meeting point for designers, luxury packaging manufacturers and international brands, who wish to entrust the custody of their products to “forms” that bring the tangible and recognizable sign into the world of the high range. The world of luxury is visionary and must be ahead of the times, seasons and tastes. Packaging Première presents product previews, offers space for experimentation and innovation and helps managers understand trends, accelerating decision-making times to allow companies to reach the market sooner. Luxury packaging is a world unto itself. Dominated by the strong personalities of the brands, it is expressed in suggestive and original forms, based on a production chain designed to pursue excellence in the processing of raw materials up to the finished product. Packaging Première enhances the entire sector.


More information:


A beat of wings for “Welcome Spring”
welcome spring

A beat of wings for “Welcome Spring”

With the clothes of the international designer Eleonora Lastrucci

Pucci goes back to his origins
Emilio Pucci

Pucci goes back to his origins

The historic Italian brand will show in Florence in May

You May Also Like
Share via
Send this to a friend