Tommy Hilfiger’s new project has been presented, setting 24 ambitious goals on the theme of the circular economy and inclusiveness.
“Make it Possible”, this is the name of the project, aims at a fashion that “wastes nothing and accepts everyone”.
“Make it Possible” is based on some fundamental principles. Starting with “Circle Round”, that is, knowing how to manufacture and recycle products in a closed sequence to create an eco-responsible circuit. Then “Made for Life”, which consists in adapting one’s activities to planetary resources, taking into account climate change, land use and fresh water, and remaining vigilant to avoid chemical pollution from the sources of supply to the shops.
The “Everyone Welcome” principle is intended to ensure that the company remains inclusive and accessible to all. The last principle, “Opportunity for All”, establishes equal access to employment opportunities at Tommy Hilfiger.
I opened my first shop, People’s Place, in 1969 in my hometown of Elmira. From that moment on, I wanted people from all walks of life to come together and share their pop culture experiences
Tommy Hilfiger explains in a statement.
Our brand has evolved over the years, driven by this spirit of integration and our commitment to sustainable development – both socially and environmentally. With “Make it Possible”, we go even further in our commitment. We are working hard to realize our vision, the whole company is focused on these goals. We still have a long way to go, but we will get there
The program is based on the “Forward Fashion” strategy, conceived by the parent company PVH Corp. to reduce the negative impacts of its activities, accentuate its positive actions and improve more than a million lives in the company’s value chain.
As part of the “Make it Possible” program, the fashion house will launch “Tommy Hilfiger Adaptive”, a line designed to facilitate the dressing of adults and children with disabilities, and the “Tommy Hilfiger Fashion Frontier Challenge”, a global project for support companies in the start-up and development phase.