Prada turns green with Re-Nylon


Italian historic high-fashion brand Prada turned green last June by launching the Re-Nylon project, which redesigns production processes for one of the most important textiles in the house’s collections: nylon.

With Re-Nylon, Prada aims to use recycled nylon only by 2021.

Sustainable fashion has now become a new trend, and a conscious luxury brand like that led by creative director Raf Simons could not just sit by.

In addition to this project, the fashion house is also part of the Kering Group, which promoted and signed the Fashion Pact.

Last August at the G7, together with 32 other brands (later joined by more), Prada signed an agreement to reach three goals: eliminating greenhouse gas emissions by 2050, gradually reducing single-use plastics by 2030, and supporting innovation to reduce microfiber pollution.

Serena Poma
Serena Poma
Da sempre giornalista, amo trasformare ciò che succede nel mondo in frasi e righe che possano accompagnare il lettore “dentro la notizia” e portarlo con me ad esplorare ciò che succede attraverso la lettura di un articolo. Le mie esperienze professionali mi hanno portata a conoscere nello specifico l’unione di due mondi apparentemente inconciliabili: il luxury e l’ecosostenibilità. Accompagnare le aziende in questa direzione ricoprendo il ruolo di responsabile comunicazione ed organizzazione eventi mi ha resa sempre più consapevole che, soprattutto oggi, il rispetto per noi e per le risorse del nostro pianeta sono il punto di partenza per poter creare vero valore.

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