Digital Cocktail: Google for fashion companies at The View Lugano

THE VIEW Lugano is pleased to invite you to a practical workshop designed for digital professionals, followed by a networking cocktail on the terrace with breath-taking views of Lake Lugano, September 19th at 18.00. Ale Agostini and Emanuele Arosio, experts in Google navigation, will hold a talk and a practical training session, designed for web marketing professionals in the fashion and luxury sector and will address the following topics.

  • The revolution of vocal search
  • Google artificial intelligence applied to your photos
  • Brand Protection or Google Charity? Spend your money well
  • International SEO with hints of Yandex Russia
  • Competition analysis
  • Bidding optimization on Google Adwords

This seminar is useful to: Marketing, SEO and SEM specialists, Social Media Managers, Digital Marketing Managers, Brand Managers.

Following the seminar, enjoy a networking cocktail with finger foods prepared by Mauro Grandi, Executive Chef of THE VIEW Lugano, on the wonderful terrace TreCinqueZero!

Cost: 80 CHF per person, inclusive of:

  • Participation in the seminar and power point of the projected material
  • Networking cocktail on the terrace of THE VIEW Lugano

To participate in the event, please register by sending an email to:
Maximum number of participants: 60.

A businessman passionate about digital marketing and managing Director of Bruce Clay Europe, a SEO and digital marketing agency founded in the United States in 1996. Since 2009, he has taught “Search Engine Marketing” in several professional master classes organized by Sole 24 Ore and Iulm. He has been a speaker at various international digital marketing events including SMX, Emetrics, BIT and SMAU, and has international management experience in the marketing of Ferrero and Campari for whom he launched the “Crodino-Gorilla” campaign in 2000. He is co-author of the book “La tua reputazione su Google e i social media”, “Content & Seo” e “Fare Carriera con Linkedin” published by Hoepli.


SEO Consultant (Head of Seo in Bootique – Triboo Digital), SEMrush Ambassador and Web Marketing Trainer with decades of experience on national / international projects, and has for the past 2 years specialized in e-commerce consulting. He is present in the major international summits of the industry, also as a speaker and collaborates with fashion and design clients including Coccinelle, Ferrari, ReCarlo, Maserati, Alessi, Baldinini, Adriana Online, Cts Salotti and Buzzoole (to name just a few).

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