Experience Lab: between perception and emotion


Fourth edition on the discovery of authentic beauty.

Experience Lab – International Beauty Exhibition, of which Excellence Magazine is a media partner, will take place at the Milan Convention Centre, hosting its fourth edition from March 6th to 9th, 2024. This event, synonymous with research, excellence and authenticity in the beauty world, stands out for its ability to transform the perception of beauty into a personal and engaging experience.

Experience Lab

The dominant theme of Experience Lab 2024 is the celebration of beauty in all its most authentic and peculiar forms. Here, beauty is not just an external concept, but rather a lifestyle, an inner balance that manifests itself in everything around us. In the context of this event, the dress code is simple and captivating: your beauty.

The essence of Experience Lab lies in innovation and continuous research. Visitors are immersed in an environment designed to stimulate the senses and take them on a unique journey through the latest trends and discoveries in the beauty sector. Over 50 national and international brands showcase innovative products, ranging from skincare to makeup, from oral care to baby care.

Experience Lab

Another focal point of this edition is the emphasis on ethics and sustainability. Exhibitors stand out for their use of ethically sourced ingredients and for the research of innovative formulas and textures developed with the most modern biotechnologies. This commitment to sustainability is reflected not only in the products presented but also in the values promoted by the event.

The Experience Lab experience goes beyond visiting booths, enriched by a calendar full of events and conferences. Experts in the beauty industry, scientific experts and professionals will share knowledge and reflections on topics ranging from neuroscience to olfactory sensations, from the importance of transparency in the cosmetics industry to the use of artificial intelligence in the beauty sector.

Experience Lab at the Milan Convention Centre

Experience Lab will be held concurrently with Esxence – The Art Perfumery Event, an unmissable appointment for lovers of artistic perfumery. In this synergy between beauty and olfactory art, visitors will have the opportunity to further explore the world of perfumes through workshops and unique sensory experiences.

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