The spearhead of Italian surfing.
The award-winning athlete will collaborate with Panerai over the next year with a series of initiatives aimed at further strengthening the luxury watch house’s link with the marine universe.
Leonardo Fioravanti and surfing
He started surfing at the age of 4, and from there Fioravanti’s career quickly exploded internationally, participating in the most prestigious competitions around the world. In 2015, a serious fracture temporarily interrupted his passion. Eight months later, he returned to the board stronger than ever, mentally and physically, once again making his mark with his talent. Leonardo Fioravanti is considered the spearhead of Italian surfing and one of the top 10 pros by the World Surf League, his latest achievements include winning the Sydney Surf Pro 2020 and Ericeira EDP Vissla Pro 2022 tournaments, as well as second place at the WSL Championship Tour 2023 in Pipeline, Hawaii.
It all stems from shared values
According to Panerai CEO Jean-Marc Pontroué, the relationship with Leonardo Fioravanti is a natural outcome: “Leonardo embodies Panerai’s values and ethics. He has demonstrated countless times his unwavering determination, ambition to take risks and flexibility under pressure, achieving remarkable results: he is a role model and a solid pillar of the new generation of young athletes. We are excited to venture with him into this sporting discipline, combining Panerai’s watchmaking savoir-faire, characterized by technological innovation and reliable precision.”
“I am extremely proud to join the Panerai family and am excited to experience new adventures and challenges as well as to overcome limits and obstacles together,” said Fioravanti.
