Men’s collections for summer 24 were on display at MFW.
Milan Fashion Week for men’s summer 2024 collections has come to an end. Never before has there been such a strong emphasis on neatness, concreteness, and a proposition of wearable, marketable fashion. This season showcased an elegant yet relaxed man, fond of sandy and light colors, dressed in natural beauty created by tailored cuts and materials.
Highlights from Milan Fashion Week
Giorgio Armani portrayed his fashion vision as a composition where the body is never exposed, where volumes enhance the physique, and the urgency lies in dressing the present time with a vibrant, authentic sign characterized by dignity and elegance. For the Emporio line, the designer titled the collection “Night Effect,” which subtly references the Far East and North Africa, with loose pants, kimono jackets, and long dusters that exude innate sensuality.
Etro‘s new collection is imbued with comfort and sacredness, condensed into fluid forms that barely touch the body, accompanied by rhythmic patterns that proliferate throughout, mixed or matched. Generous blazers, Bermuda shorts, jumpsuits, sweaters, and football jerseys blend with long cardigans and thick blankets that transform into coats. Allegorical images of Good Wishes, Beauty, Eternity, Lust, and Tenacity emerge here and there, amidst glittering touches like prints or jacquard.
Denim by Re_Hash and Andersson Bell
For Re_Hash, denim becomes synonymous with energy, dynamism, and passion. It returns as a core element in the SS24 collection with unique allure. Fabrics such as linen and cashmere are given new life through environmentally friendly washes and treatments. Blends of fibers help accentuate the effects of the yarn and create raw texture patterns that reveal their true nature. Robust fabrics are present in dark indigo, while ecru yarns create a distinctive speckled effect. Denim also takes center stage in Andersson Bell’s collection, with overlays, unusual stitching, and cuts that present an innovative vision of jeans.
Craftsmanship and Classic Style
Craftsmanship is a cornerstone of Canali, as evident in their new collection titled “MEDITERRANEAN CRAFT.” Tailoring softly follows the body’s lines, creating a natural and fluid silhouette with slightly pronounced or gently carved shoulders and wider pants. The pinnacle of craftsmanship can be found in the “DOUBLE” part of the collection, a series of handmade garments constructed using an extremely complex technique. These pieces feature unlined construction, invisible stitching, and showcase the finesse of craftsmanship in the form of jackets, pants, and reversible checkered coats.
Sky & Sand – This is the journey undertaken by LARDINI into the soul of a man who embraces his past and opens up to the future. The new collection draws inspiration from primordial elements and imaginary desert atmospheres, providing chromatic and formal suggestions for a slender, essential silhouette that is precious in every detail. From jewel-like buttons to golden threads crossing through shirt fabrics and evening jackets, the garments are illuminated just as stars dot the dark night in the Sahara. The aesthetic suggestions are intentionally fragmented, evoking the dandyism of the 1930s, the Hollywood chic of the 1940s, and the tapered proportions of the 1970s. However, everything is remixed with a strong desire for change.
Celebrating their Homeland during Milan Fashion Week
Shanghai-based brand KB HONG returns to celebrate Eastern culture in the Italian fashion capital, with new awareness and expressive maturity. The collection presents men’s fashion inspired by the dialogue between tradition and modernity. Through careful research, there is a clear desire to offer an innovative collection infused with cultural themes, stylistic details, and ornamental motifs from Eastern aesthetics, combined with the virtuosity of Italy’s precious artisanal craftsmanship. The high-quality, Italian-made fabrics contribute to a timeless elegance suitable for a refined and cosmopolitan contemporary man.
FEDERICO CINA’s collection is astonishing as it returns to its dearest theme: his homeland. This time, it explores the history of the land, how it was cultivated, nurtured, and worked during a period of profound connection. Summer memories emerge and accumulate, merging with those of his grandfather and ancestors: plowed fields, sowing, harvesting. The Romagna landscapes in the scorching and arid atmosphere of summer color yarns and fabrics. The evening beige of wheat fields, the burnt brown of the earth, the dirty white of the walls, the green of vegetation, and the black of lush shadows. Days pass in this anachronistic and cyclical dimension together, workwear and domestic garments gradually deteriorating. The passage of time leaves signs and streaks, darkening aprons and jackets, consuming fabrics.
By Valentino Odorico – Fashion Editor
