Doing business while staying focused on values like sustainability, responsibility and ethics is not easy.
A remarkable example of fashion ethics comes from Miomojo, an Italian company that starts from an ethical, responsible approach to hit the market with high-end products having the added value of being totally sustainable.
Everything began in Bergamo, where the company’s founder, Claudia Pievani, decided to offer a vegan, zero-impact alternative to fashion addicts:
I have always been into design and firmly believed that ‘beauty will save the world’, but I was more and more frustrated with the fact that many of these creations were made to the expenses of innocent living beings. Leather, for instance, has long been (and in some ways, still is) the benchmark in luxury accessories, and I was wondering if there was a way to keep its aesthetics without sacrificing the lives of other living beings while making it affordable for more, so as to make a truly positive impact that was not limited to a niche. At the time, the only existing alternative on the market were synthetic products, which generally lacked quality and design research and were not captivating. So I started my personal odyssey to offer cruelty-free alternatives, respectfully made in Italian style
Hence her production: Miomojo’s materials are made from the most diverse sources, like recycled fishing nets, glass, coffee, cactus- and apple-based vegan leather, and many are the options to create ethical, stylish and durable products.
Not just eco-friendly fabrics, but also a virtuous business model that could give back to the world part of what it has: 10% of its net profits go to important organizations that support and protect the animal world.