The Fair of Luxury Packaging.
The 2023 edition of Packaging Première and PCD Milan has come to an end. The selective exhibition that outlines the future and anticipates new trends in deluxe packaging for the fashion, beauty, jewellery, fine food, wine & spirits sectors.
An extraordinary event, attended by over 7850 visitors. Inside the fair visitors were able to discover the latest innovations from over 300 exhibitors from Italy, France, Germany, Spain, the United Kingdom, the United States, Bulgaria, Finland, China, and Greece.
Conferences and important speakers
In addition to the exhibitors, there was a schedule of 18 conferences that dealt with topics such as artificial intelligence and the Metaverse, sustainability in cosmetics from a packaging and formulation point of view, the olfactory experience, and the world of quality delivery in food & gifting.
During Packaging Première e PCD Milan, there were important speakers, experts in the sector such as Evelio Mattos, Diana Verde Nieto, Jacques Heintz, Eva Lagarde, Riccardo Taverna, Rossella Muroni, Marco Piccolo Reynaldi and top national and international brands such as Beautystreams, Nashi Argan, Banfi, Coty, Acetaia Giusti, Comfort Zone, Cantine San Marzano, Impersive, Martesana, Panino Giusto, Cosaporto, Culti Milano e Lamborghini.
There is also art
The Art Gallery, a prologue to the exhibition itinerary and realised in collaboration with ILLUSTRI FESTIVAL, the festival of Italian illustration, featured the works of ten artists selected by Francesco Poroli, Artistic Director of ILLUSTRI and author of the coordinated image of Packaging Première and PCD Milan 2023. The eighty illustrations took visitors on an experience of art and creativity, elements that could be found in the packaging of the products exhibited at the event. As well as being admired, the works could also be purchased.
Avant Garde, the special initiative at Packaging Première and PCD Milan
Great success for the special Avant Garde initiative, which directly involved the exhibitors, inviting them to realise products or services worthy in terms of innovation, sustainability, technological development, digitalisation, design and ability to raise brand value. More than 20 projects were exhibited, including James Cropper for Maison Perrier-Jouët (COLOURFORM, a new featherweight sustainable packaging solution designed for gift packaging). INCA with a sustainable beauty proposal for Collistar (an eco-designed packaging lipstick composed of a carbon black polypropylene base and cap, completed by a rechargeable aluminium mechanism). And Robilant for myCordenons – Fedrigoni Group with the myPower Kit project (which redefines the concept of the catalogue, overcoming the classic and heavy “big book” with bundles of papers and colours, to become an agile, smart, light and always functional tool).
So many partners and sponsors of Packaging Première and PCD Milan have supported the initiative. And among them Excellence Magazine, which is Media Partner of the 2023 edition.