The Pantone 2021 color, or rather the colors, was announced yesterday… because Pantone has chosen the solid and warm but at the same time warm and optimistic couple “Illuminating” and “Ultimate Gray”.
The union is “an infusion of strength and positivity” that refers to something sunny and pleasant.
The famous American color institute launches a “message of happiness supported by great strength, the combination is ambitious and lights up hope for the new year. We need to think that things will shine again”.
Pantone’s message is very clear: in a historical moment in which people try, in every possible way, to find energy, clarity and hope to reinvigorate themselves and overcome this continuous phase of uncertainty, the shades that instill grit and courage respond to our need for vitality.
In detail 13-0647 Illuminating is a bright and cheerful yellow that shines with liveliness, a warm shade imbued with the power of the sun. 17-5104 Ultimate Gray is a gray that recalls solid and reliable elements, which last over time and offer a solid foundation.
Color of the pebbles on the beach and of natural elements whose aged appearance highlights the ability to withstand the passage of time, Ultimate Gray discreetly reassures, promoting feelings of composure, firmness and resilience.