Neat, sleek elements in vibrant red tones and geometric lines define a project that is well known both in the fashion world and in the America’s Cup regattas: it’s Prada Linea Rossa, a sporty spirit dressed in technological innovation.
Tied to the sailing team founded by Prada’s CEO Patrizio Bertelli and Argentinean yacht designer German Frers, the Linea Rossa selection tells a story of passion and perseverance that all sailing enthusiasts are familiar with. How to forget the “Baron” Francesco de Angelis’s victory in 2000?
In this modern SS 2019 refresh by Patrizio Bertelli and Miuccia Prada, the 1997 sporty collection offers a new perspective on sportswear and elegance while conserving the ‘90s taste and futuristic soul it has always stood out for, thanks to the brand’s research and development of technical materials.
Linea Rossa’s comeback explores cutting-edge technologies in minimal, hyper-functional garments winking at new, futuristic, high-performing materials such as nanotechnology fabrics regulating body temperature ultra-light 3L nylon, water-repellent Goretex Pro microfiber and Primaloft (manufactured from graphite).
The collection digital campaign is a new take on the technique of chronophotography, which captures several photograms to combine them all into a single picture.
Featuring top model Lineisy Montero and singer Jun Young, the video clip presents a succession of moments revealing the invisible energy that animates our daily actions and infinitesimal ways of being, as if we were living in a parallel reality.