Great, festive and enthusiastic participation of guests, enthusiasts of artistic and niche perfumery, as well as personalities from institutions, professions, business, trading and communication, at the opening event, in Borgo Pio, 184, in Rome, last Sunday, from the “Mauro Lorenzi Profumi” showroom.
All the 23 excellent fragrances of the 5 collections, the historical ones (2) and the new ones (3), created by the MLP brand, with the high consultancy of the famous master perfumer Maurizio Cerizza, were highly appreciated.
Conceived by the Roman stylist, Mauro Lorenzi, in 2017, the MLP brand, over the course of five years, has distinguished itself and established itself, nationally and internationally, with the creation of fragrances of excellence, dedicated, above all, to the legend, to the history and to the nature of the sacred places of the Ancient City: the hills of the foundation, the bridges of development, beyond the Tiber.
The first two collections, “Septimontium” and “Tiberis Pontes”, each of seven fragrances, unisex, natural, with names strictly in Latin, (Aventinus, Caelius, Capitolium, Esquilinus, Palatinus, Quirinalis and Viminalis) and (Aurelius, Aemilius , Cestius, Fabricius, Hadrianus, Milvius and Sublicius), were successfully presented in Milan, at the World Fair of Niche Perfumes, Esxence 2019 and Esxence 2022.
A creative operation of great artistic and cultural value, celebrating the Made in Italy. Great success, from 16.00 to 21.00, of the olfactory itineraries, in particular by young people, also for the three new and very original creations: the “Terra Sirenum” collection, celebrating the legendary myth of the Sirens, linked to Sorrento, Positano and Capri , three extraordinary fragrances of great evocative power (Sirentum, Poseidon and Capreae); the “Absoluti” collection (Primitiva Ambra, Rude Patchouli and Extraordinarius Aoud) and the sensuality collection, “Luxurya”, linked to the myth of Eros (Basium, Amplexus and Orgasmus).
The fragrances, with an elegant packaging, rigorously packaged by hand, are produced in the brand’s artisan laboratory, also located in Borgo Pio. Particularly satisfied and excited Mauro Lorenzi, who, supported by collaborators, welcomed all the participants with affection and warmth, illustrating all his fragrances to them and thanking them, with a toast, for their precious presence.
Information and appointments for personalized olfactory experiences: 06.39671215.
Showroom opening hours: every day, from Monday to Saturday, from 11.00 to 19.00. Website: www.maurolorenziprofumi.com.