Safilo will produce the first sunglasses in recycled plastic exclusively for The Ocean Cleanup. The Dutch non-profit organization, founded by Boyan Slat, which develops advanced technologies for the removal of plastic waste from the oceans, has chosen the Padua-based company for this eco-friendly limited edition, which will be sold only on the official website of The Ocean Cleanup.
100% of the profits will be invested to carry out the organization’s clean-up mission. More specifically, the frames are injected with plastic from the Great Pacific Garbage Patch (the most famous island of garbage in the Pacific) thanks to an innovative upcycling process that manages to reuse heterogeneous plastics, transforming them into safe and high quality materials.
It is estimated that the material used for each pair of glasses corresponds to the plastic cleaning of an area equivalent to 24 football fields. The entire limited edition should help to recycle the plastics that occupy an area of 500,000 football fields. The sunglasses are also equipped with a QR code, which provides the buyer with all the information on the product, on The Ocean Cleanup project and on the specific place from which the plastic materials were removed.
Our team of designers, comments Angelo Trocchia, CEO of Safilo Group, has worked hard to best combine our long manufacturing tradition with technological innovation and materials, with the aim of ensuring a high-quality, distinctive product with a strong stylistic content.
The commitment to the use of recycled materials highlights the ongoing efforts to promote responsible business and is part of Safilo’s broader commitment to people, products and the planet Earlier this month, the group – which manufactures eyewear for numerous fashion brands and is the owner of the Carrera, Polaroid, Smith, Safilo, Blenders and Privé Revaux brands – planned to close the third quarter with revenues growing at constant exchange rates “Mid-single digit”, compared to the same period of 2019, instead of a slight decrease (previously expected): an estimate that takes into account the rebound of the business recorded in July, the performance of August and the preliminary data for the month of September. The quarterly report should also present a return to profit at the adjusted EBITDA level.
