Evolution and innovation for the 62nd edition.
The 62nd edition of the Salone del Mobile.Milano will take place at Rho Fiero Milano from 16th to 21st April, not only bringing “beautiful” and “well made” products back onto a uniquely important international stage, but doing so with a new, bold, literally “out of the box” approach, a necessary condition for innovating itself and evolving. A challenge that has called for vision, listening, the ability to analyse, enthusiasm curiosity and a good dose of resilience and elasticity to bring benefits to the entire design system with a view to constantly improving the trade fair experience. All this within the context and for the good of ecological transition.
The upshot has been the relaunch of the optimisation of the layout and visitor paths in EuroCucina and the International Bathroom Exhibition, thanks to the contribution of neuroscience and the adoption of a human-at-the-centre philosophy; a total redistribution of the pavilions with a view to grouping the exhibitors by content and visitor target so as to amplify the value and meaning of the visitor experience; an exceptional, packed and multidisciplinary cultural offering throughout the entire event; a constantly evolving communication campaign which, by harnessing artificial intelligence, picks up on the conversations of the international design community; the collaboration with the Department and School of Design at Politecnico di Milano University, in a bid to study the Salone-asecosystem, exploring the phenomenon and its socio-economic impact on the region. Added to this are the celebrations for the 25th anniversary of SaloneSatellite with an exhibition at Triennale Milano which goes beyond the traditional exhibition canons, and will be a very real Wunderkammer of objects, prototypes, sketches, stories, images and testimonials.
The 2024 events will bring together more than 1’900 exhibitors, including 600 young talents under 35 and 22 design schools. The Salone will create worlds – the Salone lnternazionale del Mobile, the International Furnishing Accessories Exhibition, Workplace3.0, S. Project, EuroCucina with FTK, the International Bathroom Exhibition and SaloneSatellite – the single storey layout, the aesthetic paths, the experiential spaces and the rest and relaxation areas will be renewed; there will be conferences and round tables with international guests, vertical workshops on hot design topics and formative meetings for young people; there will be immersive and interactive site-specific installations for learning about the state of the art of the industry or reflecting on the physical and emotional value of interiors; it will stage artistic performances generating visions of tomorrow; it will build a circular bookshop and arena, as well as a new design library. All this in a bid to give visitors the opportunity for an exciting, subjective and memorable exploration, the only one capable of creating long-term connections (business connections included).
In conclusion, the Salone del Mobile.Milano 2024 promises to be an exceptional event that blends innovation, design and sustainability, offering visitors a memorable and engaging experience, and confirming itself as an essential reference point in the international sector.
