Fashion continues to team up with food. Bars, restaurants and patisseries are the setting for moments of shopping in the streets of the Milanese capital, where an ever-increasing number of brands – from Trussardi to Emporio Armani up to Ralph Lauren – integrate food proposals in their stores or next door.
It’s the turn of Tommy Hilfiger who has chosen the Milan store, in Piazza Oberdan, to open his first coffee in the world branded Tommy’s Cafe. The place takes the place of the previous People’s Place, also located in Piazza Oberdan, reflecting the brand’s desire to “present a totally new concept of bar and restaurant, with renewed style and design”.
Tommy’s Cafe opens simultaneously with the renewed Tommy Hilfiger store, which presents itself as “the most avant-garde concept store of the brand on a global level”, specifies the same company, as well as the first in Europe.
Covering 142 square meters, the place unfolds as a natural extension – in a food key – of the store, presenting the pop culture and American heritage of the brand. The two spaces, in fact, merge in the external courtyard, a theater for experiences and events organized by the brand.
Open Tuesday through Sunday, 10am to 10pm, Tommy’s Cafe serves as an all-around bar with a cocktail list and menus for brunch, lunch and dinner. The food proposal is curated by Zerobriciole, a catering company operating in the live communication and catering consultancy sector. The space is characterized by a modern aesthetic with herringbone parquet floors and red and white details, typical colors of the brand.