A plain and functional style, a whispered elegance: Tory Burch embodies the American fashion, and sweetens it with the eclectic twist of colors and prints.
Besides recalling the brand’s geographical origins, the collections identifying with this “American way” also represent Burch’s own roots, as they are imbued with family memories repeatedly influencing the designer’s creative process.
As Burch’s homeland, Pennsylvania has inspired the brand’s Resort 2020 Collection. A journey along family and childhood memories translating into a series of outfits that tell a story, the most unique of all: the designer’s one.
Here come quilted details recalling the Dutch bed that dominated Valley Forge, as well as bold patterns reminiscent of colorful birds, while floral embroideries are a tribute to the animals and vegetation at Burch’s family farm.
Bucolic and popular references blend with ‘70s atmospheres inspired by the creative director’s father’s wardrobe, such as tartan prints, cargo jackets in shiny leather and tweed fabrics.
The rich color palette ranges from neutral tones to bolder shades such as navy blue, green, pink, red and yellow. The choice of vibrant colors is yet another tribute to Burch’s childhood memories from the time when the young designer used to watch cartoons.
Needless to say, despite the many material and kaleidoscopic touches, Tory Burch has opted for a rather minimal approach to this collection, for an elaborated but sober tailoring. It is the case for the neat jackets, A-line skirts and elegant details, such as formal collars or double layered sleeves.
The result is an undoubtedly effortless, country yet chic line. Its added value? The storytelling it conceals.