Herno takes to London with a 300 square meters flagship store on four floors located at 31 Old Bond Street, inside an elegant Art Nouveau palace.
The space stands out for a vertical green wall at the entrance, and an impressive crystal table in the middle of the store. In line with the brand’s tradition, the pieces are displayed on steel beams with the iconic metal hooks and leather straps.
The ground floor is for highlights from the menswear and womenswear collections, while the first floor, where the beechwood bookshelf present in every Herno shop can be found, hosts the whole womenswear line, alongside junior options from Herno Kids.
The second floor is devoted to the menswear range, while the last floor, all painted in black, hosts the Laminar line, the activewear project born in 2012 of the collaboration with Gore, with Sartorial Engineering styles for men and Couture Engineering pieces for women hanging from the beams with ropes and hooks inspired by climbing.
Established in 1948 and chaired since 2005 by Claudio Marenzi, son to the founder, Herno employs around 200 workers in its Lesa offices on Lake Maggiore, plus 800 employees in its production plants in Sicily.
The company closed 2018 with a turnover of 111.3 million Euros, up by around 15% on 2017, and expects a double-figure growth for this year as well. Womenswear accounts for almost 70% of the overall turnover, menswear for 25%, and kidswear for the remaining 5%. Italy weighs on global sales for 25%, with Japan being the first foreign market (17%), followed by the USA (15%), while Germany is the first buyer in Europe.
Today, Herno owns 11 flagship stores all around the world – three in Italy (Milan, Rome, Forte Dei Marmi), two in France (Paris and Cannes), and the others in London, New York, Tokyo, Saint Petersburg, Seoul and Sylt. The brand also counts 52 corner shops and 27 shop-in-shops worldwide.